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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. It’s a good idea to loop in product managers, R&D teams, business development, and other departments that work closely with the solutions you are selling.

article thumbnail

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. It’s a good idea to involve product managers, R&D teams, business development, and other departments that work closely with the solutions you are selling.