article thumbnail

Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is. To identify “How many of these leads have converted to MQLs”, MQL date stamps and flags are critical for this analysis so the CRM and Marketing Automation systems should have the workflows to stamp these fields.

article thumbnail

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is. To identify “How many of these leads have converted to MQLs”, MQL date stamps and flags are critical for this analysis so the CRM and Marketing Automation systems should have the workflows to stamp these fields.

article thumbnail

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is. To identify “How many of these leads have converted to MQLs”, MQL date stamps and flags are critical for this analysis so the CRM and Marketing Automation systems should have the workflows to stamp these fields.