Cohort Demand Waterfall Conversions – The Framework
B2B Marketing Analytics
JUNE 28, 2020
Every company is unique in terms of what it offers, how it operates, how the go-to-market strategy is. If this condition is true, I set a flag to identify if that lead has been converted to MQL. If this condition is true, I set a flag to identify if that lead has been converted to SAL.
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