RedPoint Offers Broad, Deep B2C Marketing Automation
Customer Experience Matrix
JANUARY 3, 2013
This perspective has always been part of consumer marketing, where the classic description of Customer Relationship Management (CRM) was “marketing, sales and service”. That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation.
Let's personalize your content