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What's it take to generate leads that fuel your forecast?

ViewPoint

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. This scenario is in stark contrast to what others in our industry do, which can be encapsulated as follows: Send me a list, send me a script, send me some money—and we’ll send you some leads. (Of

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Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. In the last blog in this series we discussed lead nurturing , and how an advanced lead generation program that includes nurturing can triple your sales. SAL lead distributed.

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Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

ViewPoint

Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing. This client’s B2B technology offerings included a solution engineered for one specific CRM application, and we were engaged to conduct sales lead generation on companies who had that CRM installed.

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Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

ViewPoint

This award was made possible because of our team’s ability to develop and apply marketing analytics innovations that improve operational efficiencies and deliver to clients the qualified leads they need. Regular marketing analytics reviews are critical success factors supporting our mission.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.