CRM Forecasting Lock-In Marketing Attribution 
Allocadia
APRIL 4, 2018
Marketing events (such as conferences, trade shows, etc.) are important to Marketing Operations practitioners. In fact, Marketing Operations can be a make-or-break factor in running a successful event. In this article, we’ll delve into how marketers can measure the ROI of events.
Allocadia
APRIL 23, 2019
In fact, Marketing Operations can be a make-or-break factor in running a successful event. We recently teamed up with Kate Athmer, Integrate’s Director of Demand Orchestration, on a webinar entitled, How Marketing Ops Can Maximize Event ROI. In this article, we’ll delve into how marketers can measure the ROI of events.
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