Making Sense of Marketing Acronyms: Part 1
Bluetext
MAY 8, 2023
CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! LTV:CAC (Lifetime Value to Customer Acquisition Cost) Basically, the money you make from keeping a customer long-term divided by the cost of getting them onboard. CPL (Cost Per Lead) The cost of finding your next potentially viable lead.
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