Making Sense of Marketing Acronyms: Part 1
Bluetext
MAY 8, 2023
CPL (Cost Per Lead) The cost of finding your next potentially viable lead. ROAS (Return on Advertising Spend) Your ROAS can be described like this. If you made $2, but spent 1, you have a ROAS of 2x. SQO (Sales Qualified Opportunity) A potential customer who has shown interest and is ready to move forward with a sale.
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