Remove CPL Remove In-market Prospects Remove Process Remove SQO
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How to Build a Paid Media Strategy in a Down Economy

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Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary. Address these processes and operational inefficiencies now. Typical metrics to look at here are blended cpSQO and SQO created. that’s a problem.”