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30 Women Shaping B2B Tech Marketing

SnapApp

It’s not a specific deliverable that I’m proud of but an act of courage to make a career change. Currently, the company's funnel has improved 10x; we've reduced the CPL by 50%. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018. Jenn Steele. Why the shift?

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

It’s not a specific deliverable that I’m proud of but an act of courage to make a career change. Currently, the company’s funnel has improved 10x; we’ve reduced the CPL by 50%. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018. Jenn Steele.