42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
CPA : Cost per Action. A system for managing all aspects of online media planning, buying and reporting, including RTB inventory, data and direct media buys. A system that manages data from a variety of sources and makes it available for purchasing media through RTB sources or creative targeting rules.
100 
Let's personalize your content