41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Full Circle Insights | Sr. PPC: Cost-Per-Lead, Lead Conversion Rates. Cost-per-acquisition (CPA, ideally under target $). ROAS (booked revenue/media fees). On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions. Product Marketing Manager. . . Derek Cromwell.
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