CPA CPL Personalization Salesforce.com 
Digital B2B Marketing
JUNE 7, 2012
CPA : Cost per Action. CPL : Cost per Lead. Salesforce.com. PURL : Personalized URL. A URL created for a single person, allows both a personalized first impression as well as personalized messaging on a landing page or site in 1-1 marketing programs. CPN : Cost per Name. SFA : Sales Force Automation.
Hubspot
JUNE 19, 2014
Examples: Salesforce.com, Google. Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. CPA: Cost-per-Action. CPL: Cost-per-Lead. A person who visits a website more than once within a period of time. B2B: Business-to-Business. Learn more here.
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