Cost Per Thousand eCommerce Emarketing Pricing 
Choozle
DECEMBER 16, 2020
According to eMarketer , next year, private marketplace buying will overtake the buying on open exchanges for the first time. The programmatic media buying ecosystem operates with multiple auctions, with each level of the “waterfall” holding its parameters for price and access. floor price).
Choozle
SEPTEMBER 13, 2020
Growth of ecommerce. Many marketers experienced holiday-like traffic and sales through ecommerce channels in the first half of 2020. As for the overall market, eMarketer predicts that there will be a 10.5 However, ecommerce is poised to grow 18 percent, following a 14.9 Floor price CPM. percent gain in 2019.
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