The Quest for Good Leads: Are You Asking the Right Questions?
ViewPoint
JUNE 16, 2015
It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. Inbound: SEO, SEM, Blogs; Outbound: Telemarketing, Email, Events). Focusing on the number of leads and cost per lead misses the point. Absolutely right, Mike!
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