Cost per Lead CPM Lead Capture ROI 
ClearVoice
APRIL 1, 2021
And brand managers want to understand what their marketing dollars are going to get, and how marketing efforts will support the other departments, and what their ROI was in comparison to industry standards. Cost per click (to social channel page). Cost per click (to web product page). Cost per lead capture.
Albacross
APRIL 24, 2019
Bingo - you’ve just realized that their secondary goal is to find a way to calculate and report the ROI of their campaigns more effectively. Having Enough People To Generate Leads. Cost Per Click (CPC) and Cost Per Mile (CPM). If you’re paying per mile (one thousand impressions), then that’s CPM.
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