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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising.