Cost Per Click Cost Per Thousand Differentiation ROAS 
Buffer
JULY 25, 2019
Here are some of the ones from social media that could be big differentiators and decision-makers: Referral traffic — Helps you understand what content drives people to your website. Is your message resonating with people enough that they’ll click? There are so many data inputs. . Relevance score — Another ad measure.
Single Grain
DECEMBER 23, 2019
Enhance CPC by looking for ad auctions that are more likely to generate conversions. when your CPC falls below a specified amount). Smart Bidding works for a number of PPC goals, including: Target CPA : Generate new leads and customers for your desired cost per acquisition. Identify performance issues within an account.
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