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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Affiliates commonly use organic search rank and PPC marketing. That is behavior-based marketing, which uses user activity to target potential leads.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Affiliates commonly use organic search rank and PPC marketing. That is behavior-based marketing, which uses user activity to target potential leads.