terms Cost per Acquisition Google SEO Trade Show 
Webbiquity
NOVEMBER 5, 2019
Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation.
Whale Pages
MAY 6, 2020
Our first customers were found through Google. It was a really ugly, technical term but it helped us rank in Google and get our first users. We definitely have more outbound strategies, trade shows and partnerships now, but in terms of scalability content is great. SEO is a highly cost efficient channel.
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