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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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Full Circle Insights | Sr. PPC: Cost-Per-Lead, Lead Conversion Rates. Sales: Cost-Per-Sale, Sale Conversion Rate, Sales, ROI. . . Cost-per-acquisition (CPA, ideally under target $). ROAS (booked revenue/media fees). Cost-per-click (CPC).