Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance
QuanticMind
NOVEMBER 28, 2016
Forrester Research suggests that “most search marketers track an array of metrics. In addition to information overload, another of the most challenging digital advertising trends marketers face is managing their data across many disparate systems and software suites. Assessing the Challenges. Data ownership. Integration gridlock.
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