Remove Cost per Acquisition Remove Forrester Remove Google Remove eCommerce
article thumbnail

18 Affiliate Marketing Statistics 2023 All Marketers Must Know

Optinmonster

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100.

article thumbnail

Account-based marketing not working? Try these 4 fixes.

Rollworks

For example: eCommerce store owners versus Fortune 500 marketing managers. This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. Account-based marketing is a new type of funnel. What lead magnets did they download? Only 0.75%?