Cost per Acquisition, CRM and Stats

Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

FEBRUARY 12, 2019

If the company they are marketing to has even 11 or more employees, a B2B marketer needs to educate and persuade not just one person, but three to ten or more. B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers.

Work Management

Work Management B2B Marketing Marketing Management Peer-to-peer

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

MQLs require more education and follow-up to be converted to an SQL. . 8: Customer Acquisition Cost (CAC). . They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. These folks usually download a whitepaper, fill out a form or sign up for a newsletter.

Lead Ranking

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads

B2B Marketing Zone

Do B2B Marketers Really Lag Behind B2C Marketers?

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

Webinars

Stay Connected