Do B2B Marketers Really Lag Behind B2C Marketers?
KoMarketing Associates
FEBRUARY 12, 2019
Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. Other research, like studies done by the Content Marketing Institute and Marketing Profs, found that B2B marketers have adopted marketing automation far more than their B2C peers. B2B services and products?
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