Remove Cost per Acquisition Remove CRM Remove Stats Remove Case Studies
article thumbnail

Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. Other research, like studies done by the Content Marketing Institute and Marketing Profs, found that B2B marketers have adopted marketing automation far more than their B2C peers. B2B services and products?

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. In order to do that, I pull lead data from the CRM and analyze the quality of the lead as indicated by the sales rep.