42 Digital Marketing Trends You Can’t Ignore in 2020
Single Grain
DECEMBER 6, 2019
.” In other words, advertisers can hand the reins of their pay-per-click (PPC) campaigns to Google’s AI system, which will then optimize their budget to maximize their ROI. This works for any number of PPC goals, including: Target CPA – Generate new leads and customers for a maximum cost per acquisition that you set.
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