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Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance

QuanticMind

Forrester Research suggests that “most search marketers track an array of metrics. As a company that powers predictive advertising management software and manages $1.2 But few companies have the insight they need to maintain a comprehensive data management program in-house. Assessing the Challenges. Data ownership.