Remove Copywriting Remove Cost per Acquisition Remove Sales Qualified Opportunity Remove Viral Marketing
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. This answers the question: "Which lead source drives the most amount of opportunities?". . Derek Cromwell.