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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I’m sure I forgot a few.

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Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

This lets users analyze their plans and results across different dimensions—an important need in complex marketing programs. Users can also enter actual and estimated figures for costs, revenues, audience count, responses and conversions. Entiera also supports portals (with message boards, document repositories, Wikis, etc.)