Remove Conversion Rate Remove Marketing Leads Remove Online Lead Generation Remove PPC
article thumbnail

Why Your Law Firm Marketing Plan Must Include Call Tracking

Go Beyond SEO

Let’s say your a divorce lawyer running PPC ads. You’ll continue to spend the same amount of money, but now you’ve easily increased the amount of leads. Remember, in order to double your leads, you need to either double your traffic or double your conversion rate….and and traffic costs money.

article thumbnail

Why Your Law Firm Marketing Plan Must Include Call Tracking

Go Beyond SEO

Let’s say your a divorce lawyer running PPC ads. You’ll continue to spend the same amount of money, but now you’ve easily increased the amount of leads. Remember, in order to double your leads, you need to either double your traffic or double your conversion rate….and and traffic costs money.

article thumbnail

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a.