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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

It's better to try something new fast, and run the risk of well-intentioned mistakes, than to wait and miss an opportunity. Marketing and PR practitioners have actually, in many ways, been slow to get this. People ignore — or do what they can to avoid — most marketing messages because they no longer need them.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

It's an opportunity to duplicate that page for other campaigns and optimize for conversion. That conversion rate optimization (CRO) is a major component of growth hacking. Improving homepage conversions with product messaging (Trello). Reducing form length to increase conversions (InsightSquared).

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session.