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Measuring Social Media ROI for Manufacturing Companies

Brandpoint

Unlike e-commerce or service-based industries, the impact of social media on revenue generation and brand value for manufacturing companies is often indirect. Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts. Generating leads and driving conversions.

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Email automation to the rescue: How to get started

Litmus

You can access metrics like open rate, click-through rate, conversions, and unsubscribe rate—giving you a clear understanding of campaign performance and what you may need to adjust. In other words: Your conversions and revenue take a hit. Breaks down performance. Why automated email testing is a must.