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The Future of Advertising Is Native Social Commerce

Hubspot

Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales? Using ecommerce to drive sales is a lot more complicated than it used to be. eMarketer revealed that social commerce revenue has grown from $5 billion in 2011 to eclipsing $30 billion in 2015.

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Martech in the Apolocalypse

Customer Experience Matrix

In fact, the Duopoly’s share of US digital ad market peaked in in 2017, if we believe eMarketer. This, in turn, accelerated companies’ interest in digital transformations of all sorts: in ecommerce, in hybrid retail like curbside pickup of online purchases, and in remote work for employees.