KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). As Jeffrey Cohen points out, audience location will determine the time of day you share content. Keep a Content Calendar.

Social Media 96

Social Media Media B2B Tips 96

Buzz Marketing for Technology

JUNE 27, 2008

Many IT departments saw it as another facet of technology -- as competition for resources and as little more than an extension of the document management and website management functions they were already responsible for. Many training departments saw it as the content side of training, and wondered why it didnt report to them.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Convince & Convert

SEPTEMBER 15, 2011

I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. What resources do you have available? If I’m in Twitter and Facebook and LinkedIn and Google+, is that inherently better than just being in a couple? I always find that an awkward question. Jay: That’s a hard one, yeah.

Curation 144

Curation Work Management Marketing Management Lock-In 144