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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. But it still lacks key pieces of a complete marketing solution. But the significance to marketers may be greater than they think.

Digital Asset Management

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services

How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

NOVEMBER 27, 2019

A content level refers to the level of content in a brand hierarchy. You can use content levels to better understand the interconnectedness of the content you create for your brand. I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests.

Paid Content

Paid Content Brand Identity Branding Verticals

B2B Marketing Zone

Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

How to Define the 11 Content Levels of Your Brand Experience

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