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The Lead Generation Strategy Guide

Zoominfo

Think of inbound marketing as building a relationship with customers—a consultative relationship that continues even after they decide to make a purchase. Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Think of inbound marketing as building a relationship with customers—a consultative relationship that continues even after they decide to make a purchase. Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results.