Remove crm-for-manufacturing-and-production
article thumbnail

7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Click-through rates (CTR). CTR is a valuable metric to assess the effectiveness of your calls-to-action and the level of interest generated by your content. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights.

article thumbnail

7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Click-through rates (CTR). CTR is a valuable metric to assess the effectiveness of your calls-to-action and the level of interest generated by your content. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights.