Companies Information Narrowcasting PageRank 
Customer Experience Matrix
SEPTEMBER 9, 2009
This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. database marketing, or, more poetically, narrowcasting. Thus, social media present a major threat to search advertising revenues. Date it from 1985 to 1997.
Convince & Convert
MARCH 6, 2012
” Mark: I’m thinking, wow, people don’t react this way over pagerank. And then Jay, I started hearing about all these companies that were actually using it. Disney, Audi, Revlon; these are not schlock companies, so I got really interested in it. Maybe Narrowcasting Trumps Broadcasting.
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