article thumbnail

Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Consideration Stage Buyer Perspective In the consideration stage, leads are officially converted to sales- qualified opportunities and are viewed as prospective customers. The question then becomes how many SALs turn into sales qualified leads (SQLs)? Today, every buyer is different.

article thumbnail

Why Sales Needs Social Media Engagement Insight

Oktopost

“No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale.

article thumbnail

Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

In the consideration stage, leads are officially converted to sales qualified opportunities and are viewed as prospective customers. Sales Qualified Lead: Sales Accepted Leads (SALs) are MQLs that have been passed on to sales reps, who should contact them as high-priority leads and convert to a business opportunity.