Remove Cold Calling Remove Online Marketing Remove Pricing Remove SWOT
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Marketing Planning Process for Professional Services

Hinge Marketing

Is price sensitivity squeezing the margins on your existing services? Are you competing in a commoditized market? These are just a few of the key business drivers of marketing strategy. Often these key business insights are organized within a SWOT analysis. Examples of offline marketing: Networking. Cold Calls.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Pricing Based on Customer Expectations , May 26, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Hate Cold Calling?

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Strategic Marketing for Professional Services

Hinge Marketing

New technology, commoditization and unrelenting price pressure add to the fun. Strategic Marketing is the use of marketing disciplines to achieve organizational goals by developing and maintaining a sustainable competitive advantage. The strategy and its associated tactics are often documented in a marketing plan.