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The New Rules of Lead Generation: Book Review

The Effective Marketer

I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. Social Media Advertising. Display Advertising. Cold Calling. So my first impression was that David T.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. Social Media Advertising. Display Advertising. Cold Calling. So my first impression was that David T.