Remove Cold Calling Remove Differentiation Remove Pricing Remove SWOT
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Marketing Planning Process for Professional Services

Hinge Marketing

High-growth firms use their marketing strategy as a differentiator. By giving some thought to what makes your firm unique, you should be able to develop compelling differentiators — one or more clear reasons to select your firm over an apparently similar one. Is price sensitivity squeezing the margins on your existing services?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Pricing Based on Customer Expectations , May 26, 2010. Follow the Lead ( Gatekeeper Cold Calling Sales Social ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Hate Cold Calling? Sarah Worsham ( @sazbean ). June 7, 2010.

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Strategic Marketing for Professional Services

Hinge Marketing

New technology, commoditization and unrelenting price pressure add to the fun. It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. And in fact, it is. The way to escape this pressure is to develop a sustainable competitive advantage. Marketing automation.