article thumbnail

Attribution: the science of marketing

Biznology

When you do, your trial can turn the religion of last-touch attribution into the science of an attribution model that works for your business and its digital buyers. Attribution science. All your current models could be inadequate to your buyers and their journeys. Then test these practices in your trial.

article thumbnail

The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

What are the top tools practitioners need to get the most benefit from owned media? What are the top tools practitioners need to get the most benefit from earned media? What are the top tools practitioners need to get the most benefit from paid media? Download the Marketing Planning Guide for Professional Services.