Best Practices for Marketing Automation from 11 Experts
Adobe Experience Cloud Blog
MARCH 20, 2013
They’ve taken the time to map out the lead management flow , captured all the trigger points that affect lead routing, and have one process for all leads that is used by everybody. Best Practice #3: Hang out With Joe the Sales Guy, Sandra the Marketer, Bob the Analyst–Create Buyer Personas. What’s the alternative?
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