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Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

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Triblio | CMO. . . On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . Organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates – MarketingProfs. And a number of other benefits: .