Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance
QuanticMind
NOVEMBER 28, 2016
For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7% No wonder the average CMO tenure is just 18 months. over the previous year. Option overload.
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