Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance
QuanticMind
NOVEMBER 28, 2016
With buyer journeys becoming more consumer-centric, market forces are pushing brands to deliver higher-quality, more-relevant, and more-cohesive advertising experiences. A report from eMarketer suggests that programmatic ad spend exceeded $10 billion in 2014 and is set to double by the end of 2016. Assessing the Challenges.
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