41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Email open and clickthrough rates. Full Circle Insights | Sr. Email Clickthrough % (as a grade of topic depth, content format). PPC: Cost-Per-Lead, Lead Conversion Rates. ROAS (booked revenue/media fees). Changes to CTAs, design, social proof, forms often have a conversion rate impact. MQL-->SAL %.
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