Remove Clickthrough Remove CPL Remove Design Remove SMB
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Changes to CTAs, design, social proof, forms often have a conversion rate impact. Email open and clickthrough rates.

article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

He or she oversees the execution of the marketing plan and designs strategies in a multichannel environment. If you’re already running a blog or website, you’re using a CMS—the web-based application designed for creating and updating websites. CPL: Cost-per-Lead. CTR: Clickthrough Rate. CTA: Call to Action.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A web application designed to make it easy for non-technical users to create, edit, and manage a website. CPL: Cost-per-Lead. The process of improving your site conversion using design techniques, key optimization principles, and testing. CTR: Clickthrough Rate. Learn more about what it takes to be a CMO here.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

15) Clickthrough Rate (CTR). A web application designed to make it easy for non-technical users to create, edit, and manage a website. The process of improving your site conversion using design techniques, key optimization principles, and testing. 24) Cost-per-Lead (CPL). 24) Cost-per-Lead (CPL). Learn more here.).