60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
CPA: Cost-per-Action. CTR: Clickthrough Rate. WOM: Word-of-Mouth. COS: Content Optimization System. Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. Learn more about the COS here. You can decide if a given action is a lead or a sale.
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